The economy in Florida (and Texas) is great. Lots of money there right now. I had a friend move from Ohio to Florida, he has 4 times the customers down there and they all spend more.
It’s also hot as shit, and this is from someone who’s lived their entire life in the south.
No state income tax, warm weather, as much pro sports as CA or TX, and beaches on three sides
If the resource is tourist cash.
Eg, beach condos are getting 3-4x normal prices this summer and are still sold out.