There are probably a few reasons. One that I can imagine is that they use a distributed database somewhere that benefits from reliably tight wall clocks (in the style of Cloud Spanner or Cockroach).
https://www.cockroachlabs.com/blog/living-without-atomic-clo...
Now imagine a world where distributed DB technologies get so good that the trade-offs between consistency and availability is enough to warrant the use of a distributed DB for mid-sized projects. Right now, these DBs are seen as muscle cars with high cost and high maintenance only for BIG projects. A card like this might be the game-changer.