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paxys

There is a LOT standing in the way of monetization for Reddit:

- younger user base (so less disposable income)

- loose concept of user identity, so can't tailor ads

- more corpoarate and mainstream advertisers tend to stay away due to the nature of the community and content shared

- primary usage is on web rather than mobile apps

All of these are fixable, but the question is can they do so without alienating their use base.

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Can't tailor ads? Loose concept of user identity? I would think having a list of every subreddit a user subscribes to would give you a good indication of what interests they have! But from reading this thread it sounds like Reddit makes it difficult to choose which subreddits you want to advertise to.

Don't forget the invasive data mining they get from the app and location tracking.

I agree with most of what you say, but I thought most of the usage was now on the mobile app?

By most, I mean the vast majority (hence my perplexion and need to comment and confirm my understanding)

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