Who is "we" here? I've always had good results with a first person CV - so far in the US, the UK, and the EU. Maybe I just get away with it by luck or circumstance, but it's clearly not a set-in-stone requirement.
> It feels more like "I built it using LaTeX to try and impress you" than "it's the best tool for the job".
Anecdotally a friend who at that time worked at Sun Microsystems told me that his team prioritised CVs created with LaTeX over all others.
After all, if the purpose of a CV is not to "try and impress you" then what is it?