Really? I own a 2017 Ford Focus RS in the states and I get a lot of compliments on my car. Most people don't even realize its a focus.
Ford makes good trucks, but not good sedans. That's their reputation. That's where most conversations go. People ask me about maintenance issues and are surprised that I've only had to change the oil, brake pads, and windshield wipers and tires. People seem to think that Ford sedans fall apart if you look at them funny.
I think recently it's been a bit of a chicken and the egg problem for ford and sedans, they don't sell enough volume to justify redesigns and they aren't redesigned so they're not (at least perceived as) terribly competitive.
"Perhaps the most illuminating data comes from NHTSA fatality rates per million vehicles for 1975 and 1976. In the published chart, the Pinto is responsible for 298 deaths per million cars in 1975, making it on par with the Chevrolet Vega (288) and Datsun 510 (294), but considerably safer than the Datsun 1200/210 (392), the Toyota Corolla (333) and the VW Beetle (378). In 1976, the Pinto’s 322 deaths per million cars was slightly higher than the Chevrolet Vega (310) and AMC Gremlin (315), but better than the Datsun 510 (340), the Datsun 1200/210 (418) and the VW Beetle (370)."[2]
[1]https://www.freep.com/in-depth/money/cars/ford/2019/12/05/fo...
[2]https://www.hemmings.com/stories/2017/10/17/misunderstood-ca... citing [3]http://www.perishablepundit.com/docs/The_Myth_of_the_Ford_Pi...