Because the founders have some experience in the domain, but think since tech is the driving factor in "solving" the problems they've identified the name isn't as relevant.
Why does it matter ? If google can work, i think any name can work.
Govly sounds like something a London street seller would say.
Oi mate! Wanna up yer prices and have lucrative support contracts for ever? Lovly Govly.
This is great - I've caught myself saying 'Lovely Govly' out loud a few times...