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Yes, soon after posting I realised I was referring to Asus/MSI/Palit etc. rather than Nvidia. It means either two levels of auction or the Nvidia chip sale is a % of the end unit sale.

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> Palit

I've never heard of this brand, are they big in regions outside North America? Or do they function as an ODM for other brands?

It's a Taiwanese company around since the 90s. They may be more Europe focused with a German office. I've never heard a US reviewer mention them but in the UK, they offer cards cheaper than the other brands. Beyond that, I don't know much about them. I've bought a couple of their cards and never had an issue so they get a thumbs up from me for N=2.

I know them from their KalmX line, which is passively cooled.

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