Can they possibly have such great IP that has any value over any 'I could clone that in a weekend' (i.e. longer than that, but still not long) jobs? Or other incumbents like Patreon?

They have a solid brand, it isn't what they want, but change that and what else is there?

I laughed reading the title, because it sounds just like 'TikTok bans dances', 'Instagram bans food and candid shots that aren't' to me. I don't use any of these sites, but that's the reputation they have/association I have for them; rebranding away from it when the core is so simple just seems nuts.