That Netflix is even involved in the art of recommendations speaks to the challenge of monetizing independent voices.

I find it fascinating the desire that our storefronts be the place where optimal suggestions are found. It's anachronistic, as if we're still rolling up to chat with the mattress vendor at Sears. Last century's version of us would see an inherent conflict of interest and instead rely on newspapers, magazines, journalists, reviewers, editors, scholars for our discovery. But the revenue in those vocations is crushed and instead we're sheep among wolves.