Honestly, the only way for grassroots efforts to do anything is to become less dependent on these doubleplus ungood corporations. I think your work is incredibly valuable, and given the quality of the Guardian recently I wouldn't be surprised to learn they're criticising your work because it encourages people to consoom less.

Bit of a technical question for your AMA, how do you see the tradeoffs in carbon footprints if supply chains shorten? There's efficiencies of scale balanced against cost of moving materials that I assume means the smallest carbon footprint for a given lifestyle requires some extended supply chains, but probably shorter than what we have today. Any thoughts on that?