What if you genuinely innovate, patent your innovation and hope to exploit your IP ? One or more likely, several, pool members will sue you, force you to join the pool and thus destroy your advantage. If they have an established manufacturing division and supply chain, they can churn out your gadget before you even come up with a name. If your innovation is in any way disruptive to their business model, you'll have plenty of legal broadfires thrown your way just to make you go away.