They are also selecting for 90% drops in equity (why 90%? what were the results when different numbers were selected?).
In these cases, someone has lost most of their net worth and so they may find the rest of their assets are being liquidated, and they need to empty their account to discharge other liabilities. The reason why market downturns are correlated with panic selling is because market downturns are correlated with other things. The reason market cycles happen is largely because of the changing value that people place on cash...in 2008, lots of people needed cash.
And 90% is a very large number, the max drawdown on the S&P in crashes is usually less than half this number...so I am not quite sure why they are looking at this number when it doesn't really reflect a realistic scenario for most people. Losing 90% is inherently extreme, I worked in finance, I am relatively good at investing...if I lost 90% of my money, I would time myself out. I know of no investment business in the world that would keep someone on after a 90% loss...zero. Some multi-strategy firms will fire you if you lose 5%.
Additionally, as you say, people who have money tend to protect their downside. If you have $1m, and you lose 90%...you still have $100k. This tends to be particularly misleading when you look at a sample in which the market has always gone up and recovered...because it always looks like there was an opportunity cost from exiting (and if there wasn't, these papers don't get written). The paper is inferring reason to a decision that they don't really know the reason of. I 100% agree that "freaking out" can be (and often is) a rational choice.
Ask someone who "freaked out" in 1991 when Japan tanked. I actually know a firm that didn't "freak out", they were strong investors...firm nearly died, they lost pretty much all their client's money, and the Japan business effectively folded...but yes, those idiots who "freaked out"...rakakakaka.