Sure but the point is that developers should have the option of rolling out their own solution if they don't need all the features Apple provides or agree with the fee. This in turn creates competition which may reduce rates all around.
How were operating systems funded before vendors could take a cut of every transaction?
https://www.howtogeek.com/269331/how-to-disable-all-of-windo...
Also don't forget that there is a ridiculous amount of user behaviour telemetry and metadata that Microsoft has permission to use for any reason.
This is just them wanting more money, and according to latest earnings they already make a lot.
> Separately, the documents show that in 2011, Schiller suggested that Apple could "ratchet down from 70/30 to 75/25 or even 80/20 if we can maintain a $1B a year run rate," in terms of App Store commissions, since the 30 percent commission rate would "not last forever."
https://www.macrumors.com/2021/08/20/apple-sideloading-plans...
This obviously doesn't tell the whole story either. Some apps provide utility to the end user but don't monetize well. Those apps are valuable to have as a way to drive people to use app store, and keep developers educated.
Some “features” are seen only by customers, e.g., managing all your subscriptions in one place. I can think of some services that would LOVE making cancelling a subscription more difficult.
I don’t care about apple’s cut. Allowing sideloading instead would have been a win win for everyone