I find Gibson entertaining, but I often get the feeling, reading his novels, that I’m in a product showroom. He mentions brand names strangely often, and a commercial style of speech is constantly leaking into his prose. I remember a description (I don’t remember which novel) mentioning the “high thread count” of the sheets on someone’s bed. I never expected to see that phrase outside of a product description. I doubt that there’s actual product placement in his books, but it feels like it.

EDIT after reading replies: I agree with all the replies. I understood the brand-obsessed nature of the world he’s invoking. I may, however, have underestimated him, and not appreciated how he deliberately allows aspects of this universe to infect the authorial voice. Next time I read one of his books I’ll keep this in mind.

I also sometimes enjoy the immersion into particular products, when Gibson goes into details about something I’d never heard of, such as Maybach automobiles.