Imagine a big machine run by paper tape. On the tape are two possible holes. Punch one and feed it in, the machine makes a man. Punch the other, it makes a mouse.
Does the tape 'encode' the essence of 'human being'? (or even 'mouse'?) Of course not.
The machine is a vital part of the equation. Likewise, dna in a jar is just a molecule. It has to have a cell, evolved over a billion years, ready to make something of it.
So no self-assembly, no magic in the DNA.