Some brave engineering team has to design the clever spying techniques while chortling to themselves about the "screeching" public that just doesn't understand the need to monitor everyone.

Some turtlenecked business genius has to come up with money printing schemes. Like turning the world where we could repair and freely install into one where we could do neither. Or how to charge $200 for 8 GB of RAM and have their customers also not notice the missing cables and chargers.

The marketing department has their work cut out to paint removal of the 3.5mm jack as a religious experience and not a move to sell more expensive hardware. Or how holding the phone wrong is user error.

And it certainly takes a lot of courageous people to stop pay equity discussions amongst the low level employees.