This is a pretty bizarre approach; surely it would make more sense just to _tax_ them? This is for practical purposes a targeted tax anyway.
+ The fines are for breaches/violations/abuse and they are way too low to have any significant social impact.
Eg. for the fine of today, Facebook when they acquired WhatsApp:
> Facebook told the commission that it was not able to link the accounts of Facebook users and WhatsApp users.
....
Personally, I think the fines are way too low. Companies are not above the governement.
If it happens, that is. It might also just be a way to funnel money to party apparatchiks in a more direct manner.
The rule of law lets companies hit the boundaries of what is legal without fear, and that is not the goal here.