Corporations wouldn't be engaging in this kind of token support for progressive issues if they did not believe such issues were broadly popular. Such organizations rarely do anything for free. The token support is a reflection of something in the culture.
Most of the "backlash" to "woke stuff" is a working-through of the cognitive dissonance this notion brings for certain people/organizations. They cannot believe that such ideas can have even token support among the broader public. So it gets framed as some sort of virus, or as an orgy of cynical virtue signalling. But in order to virtue signal, you need somebody who understands (and ideally even shares) the virtue that is being signalled.
Your entirely reasonable comment being flagged currently is an example of this cognitive dissonance at work.
There are many valid critiques of so-called "wokeness" but most of them come from angles that reactionaries generally dislike.