This software is working as intended. Its supposed to be a screen. Its doing that well. I know this sounds crass and crude but that is capitalism for you.
Maybe attaining monopoly-like status and convergence on global scale is part of capitalism. But hopefully though enough businesses will realize though that they are leaving money on the table and capitalism will incentivize the development of new solutions (software or not) to unlock this opportunity. But it will take time.
Perhaps - in the same way that a foot surgeon that amputates everything below the neck is doing that job well.