If you have a family, 70 hours per week becomes threatening to the well-being of that family unit. Are there exceptions? I'm sure. That's all they are though, rare exceptions. A bunch of that time should rationally be spent exploring life with the kids and spouse, partaking in new shared experiences together, which is what bonds people together for the long-term.
I don't mind working eight hours per day, seven days per week. Up to ten hours if I really need to get something done. I won't do that for anybody else other than myself though, for my own projects/businesses; I won't do it under any circumstances for some middle management moron clown boss or company I don't own. My bills are around a thousand dollars per month right now, I can meet that working part-time for $15 / hr at a convenience store if I feel like it, or doing low volume contract tech work on the side. I've been working six or seven days per week for 20+ years straight at this point and I have rarely suffered burnout, because I've spent that time working on what I wanted to, doing what I wanted to, when I wanted to, with no boss. If I want to sleep all day, I sleep all day; if I want to work all day, I work all day; if I want to sleep during the day and work all night, I do that. That's not normal, and it can't be replicated by the majority of people. I also don't have a family; if I did, I'd have a different schedule because my priorities would be different, working 7*10 would be a serious disservice to that family, it would be unfair.