If you just tap anywhere without pressing the play button all of that UI goes away and you get back to the pure video, just paused...
Prime on the other hand lets you pause, read and even know about the person in frame and trivia about the movie or tv series being played. They don't have much content but they are way better than Netflix in Ux.
Their Windows app is terrible. It takes forever to start for some reason. Sometimes, after a few minutes, I just give up and launch the browser. Sometimes if I try to get back 10 seconds it will just freeze playback. I can sometimes get it back by trying to fast-forward around. Others I have to stop watching and start again.
This never happens on the web app.