Sure, buying the genuine watch supports the IP holders and gives you bragging rights, but both the genuine and the fake are bad choices when you're looking for a high-quality, durable and precise watch.
> There never was a journalist trying to get it right to begin with.
By this standard, regular news would be fake news too. You don't get manipulative language in the article when someone is trying to "get it right" - it only shows up when someone is trying to get it wrong, on purpose.
--
[0] - I.e. what computing hardware and home appliance vendors do all the time.