I worked at Acorn in the early 80's. I once arm wrestled Chris Curry in a bar. Neither one of them was really a Steve Jobs figure. I doubt many BBC Micro owners at the time would even have heard of them, unlike Sinclair who was in the press all the time. Curry was more of a drunken playboy, and Hermann more business man than marketeer or face of the company. It was a dream job for a geek!