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You buy for the times you will need the capacity?

Am I hauling crap from Home Depot every day? No. But two or three times a month I need to move a bunch of stuff, be it lumber, mulch, or doors. So I have a vehicle that can do that, because not having that capability would cost more per month in rental or delivery fees than having that capability costs me.

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If more people had to rely on rentals for those types of projects the demand would be higher and the rental costs/delivery fees cheaper. It's a different but related tragedy of the commons that many "common services" such as delivery services from hardware stores got worse as more people did it themselves.

Obviously everyone's needs are different and everyone thinks their own needs are special, so there's not an easy immediate fix and it would need to be a culture change.

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