In summary, they pulled the classic gig economy move: Telling your employees that they now have the "opportunity" to "set their own hours" and "maximize their income". Meaning "Your benefits are gone" and "Your labor protections are history". Complete with the most thinly veiled threat possible: That "refusal would make it difficult to renew your contract".

After the Twitter backlash, they came back with a blog post (https://www.e-food.gr/blog/efood-riders-announcement/). It's six paragraphs of generic corporate speak, and the only meaningful part in it is that "They regret the miscommunication, the announcement was in no way threatening or meant to create an atmosphere of unease among our delivery drivers, it was only an option for a new way of collaborating with us". This only intensified the backlash, since the threatening tone of their initial announcement is crystal clear to any speakers of the Greek language without mental deficiencies.