Its worse. They have a consistent track record for asking for trust and then breaking it in most abusive way possible, then issuing a non-apology only after getting caught and then repeating same process all-over again. Oh, I forgot mentioning FB getting rich in the process, so it somehow becomes justified and has zero chance for change.
I think it's fair to say that Facebook grew too quickly to mitigate the issues inherent to social networks at scale. I don't think that makes them abusive or evil, just naive.
https://www.theguardian.com/technology/2014/jun/30/facebook-...
Overall, I would guess that there is no track record of trust because expectations remain unclear. Concepts of privacy, data usage, and such didn't exist before Facebook and others. I suppose I am not eager to assume malintent outside what is standard for any business operating for the sake of profit.
They did exist before Facebook.
But not before "others", which include every company and person who ever existed. Not sure why you added "and others" to that sentence.