This sums up exactly what has happened to the Web over the past decade or so. It got worse because of the design priorities of advertisers competing with the best interests of end-users.
If we're all collectively aware that things have gotten so... ambiguous, doesn't that mean that web browsers are ripe for disruption?
The IP/TCP stack is the real miracle of the internet, everything else is DX/UX layers on top. Creative destruction in this space is totally possible and the worsening experiences of both users and developers make it an increasingly likely possibility too. Vive la révolution!