NASA did the same thing. Branding and image really does make a difference and pays dividends years and years down the road. Think of just how many things the NASA logo has been plastered on and influential even the style the style of NASA’s branding has been to how art and media portray all things space. It’s legendary levels of iconic.

NASA put a crazy amount of effort into their band — their brand guidelines are literally an entire book. A book which is super famous among UX designers — I even own a copy! The pages aren’t counted like a normal book so I’m not sure how long it is but it’s at least 200 pages