I had a recent experience to watch a show on Amazon Prime for which my subscription "didn't apply" I guess, and it had ads. I can't imagine watching TV like this anymore. 3 minutes of ads every 5-10 minutes of the show, and it was the same 3 ads every time. At least TV mixed up the ads back in the day. I ended up muting my computer every time and just tabbing away for a bit. I don't know how I ever dealt with it back in the day...