The safety protocols have also evolved over times. Nicks death for example has triggered a rewrite of the rules that would require a medical examination after a blackout or if you cough up blood. This examination can result in a ban from further competing for the next days for example.
Of course it's not a safe sport, it's an extreme sport in an extreme environment. But lots has been learned in the past decades, as it is still a rather "new" sport and if exercised correctly it is rather safe. Also the article just talks about a competition. Most freediving happens either in training or when people do it recreationally. While accidents happen there as well, these are mostly about the lack of safety divers, that's why the first rule of freediving is, never dive alone.
Finally, on your last paragraph, freediving does change your day to day life, at least from my experience. I just do it recreationally, so I'm far from these depths and times Alexey and the others achieve, but the mental control you learn can be applied in many situations.