> The next generation of tracking tech relies on the backend transfer of server logs between a website and the ad platform, which is invisible to your own network
I've not heard of this, what sites are giving logs to networks?
I've not heard of this, what sites are giving logs to networks?
FB: https://developers.facebook.com/docs/marketing-api/conversio...
Google: https://developers.google.com/google-ads/api/docs/conversion...
This is also why companies like Tealium and Segment are currently valued at billions of dollars. They provide a single middleware integration point to funnel customer data to the dozens of marketing companies that are now leveraging server-side APIs instead of browser pixels.
But I can BS. Without a cross site unique identifier, the logs would not be usable across different sites...
Though... I guess a browser fingerprint could be used as a non-centralized method to generate that unique key...
Don't worry though, the marketing websites of the commercial services we use to gather and analyse this data say they're keeping your data very safe and secure!
Your privacy means a lot to us.
There’s other tricks of the trade that make it good enough.