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What can they possibly do that their core product is a commodity by now?

I believe there’s a push in orgs (where most of the money is, no doubt) to streamline their tools, or at least reduce the number of vendors they receive invoices from. If Dropbox can have just one more essential tool in the mix they could keep their commodity service going too. Without it, it’s all too easy to replace with something from Google or Microsoft as one of them is in every org.

I've seen very few companies release other products while properly maintaining their core ones.

I'm really really glad I switched to syncthing, it works fantastic for my use case.

On top of that, it's expensive for what it does.