They used to be big back in the day when hot hatches ruled and we had Golf vs Astra (Vauxhall for the UK) but then we got crossovers and mini-SUV and GM had their own problems to invest in the brand.
Nowadays they make rebadged Peugeot/Citroen cars.
Nowadays they make rebadged Peugeot/Citroen cars.
Certainly there's still shared components with BMW, but they've gone back to being more bespoke.
From Wikipedia: "In the 1990s, Opel was considered to be GM's cash cow, with profit margins similar to that of Toyota. Opel's profit helped to offset GM's losses in North America and to fund GM's expansion into Asia"
The GM bankruptcy contributed to Opel downfall.
It makes PSA cars because PSA bought them in 2017.
If you listen to the white collar internet you'd think that nobody buys Nissan and FCA (I'm sorry, Stellantis) but that couldn't be further from reality.
The people who historically would have bought Opels or Vauxhalls (thanks to high numbers of UK imports, you used to see both here) now tend to buy Toyotas and Kias mostly today, at least in my country.
Horrible shame, that lack of Opels.