It seemed kind of genius to me. The numbers look solid and easy to replicate. Talking about backup yachts is a lot more catchy than saying DBMS overprovisioning helps build fat margins for infrastructure providers.

(OK, the second formulation has a poetic ring to it for the accountants among us.)

Marketing pitch doesn’t have to make sense to be successful. Andy is a marketing genius.

Is it wrong? Jeff Bezos is suing SpaceX because he’s jealous. Your AWS dollars could literally contribute towards the demise of the American space renaissance.

It got you to click, and to create engagement for this article, I wasn't aware of this product's existence and I likely wouldn't have been if not for the clickbait headline that got it to surface. That's a successful marketing endeavor right there.