It will be interesting to see how the paint for this holds up. One thing you'll notice is as companies try to switch from oil to water based paints the bases just don't last. There is also this trend to find ways to put less coats of base and clear down for cost savings. That obviously doesn't last as long either. So whatever they need to run this through the head I have to question if people will be happy with it over time compared to something simple like a sticker.