Yes but when you write an article with that headline it does seem odd for most of the article to be about how much data Google hovers in, no?

The permalink for the article is far more innocuous.

'https://www.tomsguide.com/news/android-ios-data-collection'

Using headline like that to drive traffic is as old as John C Dvorak. Who is a hack but I remember his name well enough to know his middle initial so clearly this tactic works :-)

To be fair, Apple has improved it's privacy story (at least with regards to noon-Apple entities.

They stopped giving every app on your phone the same ID for targeting/tracking (Android may follow, eventually). This pissed off Facebook since they can't use your account for targeting in your other apps.

Safari has also led the way (at least as far as mainstream browsers are concerned) with ITP. It even has some ML-based bounce tracking protection. I haven't done any practical tests of that, but it should be a lot better than the disconnect.me lists used by other browsers -- when I compared the domains I got redirected through during normal browsing with the disconnect.me list, only 10% were even present (none of the 100+ "3 random word" domains were listed).

Apple's privacy is one of give and take. You give a little extra to Apple, both in money and privacy, and you get less tracking from everyone else. This is a positive risk model shift for many users, while others want less "give" (which will require less "take", as in, you will likely end up with a less 'convenience-focused' product).