So there is precedent for this, but we live in very different times now.
That's a wonderful idea. In fact, we've had such a standard since 1999 (protocol codified in 2004[0])
It's called XMPP[1]
In fact Google Talk, Facebook Messenger and Skype were all either based upon, or supported XMPP...and now don't. Slack used to support IRC and not doesn't. There's a term often credited to Microsoft that also applies here: embrace, extend, extinguish.
You're completely right that messaging clients is regional, but it's even more regional than just "Europe". I'm always confused when people claim that WhatsApp is huge in Europe, because I know literally only two people who use it. They only use WhatsApp because they have friends outside Europe.
I think we need to think in terms of single countries when talking messaging apps. Again take WhatsApp. Pretty big in Germany and Spain, but almost non-existing in Denmark (who instead rely more on Facebook Messenger or iMessage).