If you could tell me what point you think I should be drawing from that link, it would be lovely.
Because all I see is the first half devoted to the sort of generic PR speak that any company does about having an aligned vision, and the latter half is about what they're not doing.
Where's the big reveal? What makes being a 'mission focused' company different than just... actually not making political statements? What did the big meta-political statement add to their company?