80% of companies building on top of kubernetes should just pay some provider to do it for them, or use higher level tools. The crazyness going in the DevOps/Infrastructure world is as bad, or worse, as the one going on in the frontend space.
It's just software that runs your software. You can't remove complexity, only abstract it. Instead of using Chef/Puppet/systemd/hand-written scripts and a bunch of other tools to run and monitor your processes, you can replace all that with K8S.
> "used only at large companies with large teams"
Actually it's even more useful with smaller teams and let me, as a team of 1, deploy a global ad platform running billions of requests a day across hundreds of servers in multiple regions. Don't mistake lack of knowledge and experience as a problem with the tool.
> "pay some provider to do it for them"
Yes, you should use a managed K8S offering. Using K8S doesn't mean you have to install and operate it from scratch.