As a Texan, former steak and ribs consumer, and now 10+ year vegitarian, I have discovered that _good_ vegitarian creations are divine - textures, flavors, and fewer belly aches later. But it takes some real effort for a while to start to learn to really cook. And it's as or more expensive, since quality organic veggies are not cheap (and you can consume more by volume than you can meat).
However, even the best meat replacements are rarely as nice to eat as a good veggie dish (imo).
So people just need some good education and training. Then they can eat very healthy and very tasty food without all the sodium and other additives that go into the manufactured fake meat.