I made this comment to my wife yesterday. I like an aggressive grill on a car but find it quite funny that it’s becoming more fashionable as air intake is becoming less important.
The grille is one of the most characteristic design feature of a BMW. Don't forget that a BMW is a luxury product. Why buy a BMW if it does not look like one?
The grille has tripled in size - it’s like a WRX with a 5 foot tall spoiler on the back. It doesn’t look like a luxury product to me.