I agree one shouldn't be too hard on Bezos in contrast to Shatner. Shatner is an actor, an artist, clearly in touch with his emotions and open to the experience in ways that an engineer/industrialist is not. If anything, I think Bezos should get extra credit for having the good sense to invite Shatner up there.

It's like what Jodie Foster said in Contact - "they should have sent a poet." And now, they did.