> “Advertisers will pay a price if they engage in these deceptive practices.”

> These include, but are not limited to: falsely claiming an endorsement by a third party; misrepresenting whether an endorser is an actual, current, or recent user; using an endorsement to make deceptive performance claims; failing to disclose an unexpected material connection with an endorser; and misrepresenting that the experience of endorsers represents consumers’ typical or ordinary experience.

Is the notice here you just can't advertise the fake reviews? Nothing on actually trying to curtail the fake reviews that show up on commerce sites?

Genuinely curious if commerce sites will need to start policing reviews.