> Similarly, this law provides a litmus test as to the difference between advertising and information. When you are marketing with useful information, then CTRs stay high. Advertising that’s just novelty and noise wrapped in a new marketing channel has a limited shelf life.
As a not-a-marketing/ad-person, if more ads contained useful information and less emotional pandering to whatever/whoever they think I am, I'd be more likely to look at and click on them. That, and not actively surveilling me...