Sometimes I dream of a Facebook machine; e.g. the eerily creepy recommender for your next best action, but than with an objective function not to optimise the recommenders revenue (by being as effective ad seller as possible) but rather changing the objective function to optimise for health, wellbeing and happiness. Now surely it is far from trivial to define these, but atleast you can make a start somewhere:

- You could factor in the cost for environment per each recommendation and have that drive down the score of a recommendation: I think the "fast-fashion" idiotic anti-environmental trends would die out fast than.

- You could factor in, based on some overarching theme of ethos, that each person needs to eat healthy and recommend the right healhty food at the right time; instead of recommending the next best McDonalds burger to an already obese person.

- Take into consideration, based on studies, what actual heatlhy behaviour looks like, and try to fit that to a person - with respect to their actual persona and state of health (which are obviously known already given that each bit of you is pretty much on the street already)

I could go on, but in truth, a personal recommender that would know me better than I even would, and would optimise towards happiness and greatness, instead of # shit sold like it currently is, would already be a tremendous improvement. Surely, this idea is also far from original, but I hope that we someday get to such a thing. Atleast a thing that stops recommending environmentally destructive behaviours like buying so much stuff I don't really need.