What numbers are you using? Falcon Heavy could launch 140 000kg in 3 launches, costing 240-375$MM (estimated).
So yes, three launches, not 14, making the total cost for Mars Direct less than US$2 billion. But I made the same mistake for Atlas calculations, so it still ends up costing 3 times as much in launch costs...
The Falcon Heavy can throw ~ 53 t into a low-Earth orbit, and its list price is 80–125 M$ (http://www.spacex.com/falcon_heavy.php).