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Target needs to do same day delivery and then they will win hands down. It does not take an MBA to figure this out and I don't know why they have not done it yet.

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They already do this and it's called Shipt. There's a delivery charge (about $9.99) or yearly membership available.

Its because same day delivery takes a rather large investment in logistics systems that they may not have ready to go.

This is easy. Offer a target membership for $100 a year. Pay employees who live nearby to deliver. Easy.

Here are the results of my google search for "target same day delivery"

https://www.target.com/c/same-day-delivery/-/N-bswkz?tab=how...

It appears they are already doing exactly this.

If you add a few more “easy” to it it may hide you have no idea what it takes logistically or have ever built something of similar scope / complexity.

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