Every time you mention this video, I will thank you for posting it!
It is a brilliant distillation of the commercialization of AR, and a "must watch" for all fanboys of the m-word.
Many of us saw the potential of the Internet, the WWW, and have lived long enough to see its trajectory from pure promise and world-changing potential, into mostly commercial milking medium.
I see no reason to assume that Zuck's vision will be any different.