We named our product https://Spike.sh, an incident management product with alerts. Our server "spiked" is commonly used so we thought it made a lot of sense that we will alert every time it does.

It also fits into our target audience better. Allows us to foray into horizontal products too.

There are two types of commonly used names. One is a combination of two words such as Datadog and others are single worded like Spike, Stripe, Slack

Single worded domains are neat and are quite sticky in my opinion. I recommend it. We also live in a world of increasing adoption of rare tlds. Magic.link, reflect.run and plenty more. I believe people are leveraging it pretty well. We share our .sh tld with shell extensions, which is pretty cool.

For single words - stick to 6 or less characters and explore tlds other than .com

For double words - ensure at least one word is super relatable and one of the words is short. Peter Parker (pp) -> Datadog (DD) helps in remembering and using it more.