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The data privacy laws makes people think harder about the collection and usage of data. That’s definitely a good thing. What I don’t want to see is big corporations subvert that

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But how do smaller companies function in such an environment without being subsumed into larger marketplaces?

The same way they have for the last thousand years?

Tech isn't magic. It's still just a business.

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Lack of accurate targeting leads to lower ROI. If you’re trying to build a direct sales business that would seem to be a rather large impediment.

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